Italy is, without a doubt, the home of ice cream. They eat in large quantities and it is estimated that Italians consume around 7-8 kilos each year, which leads to a turnover of 2.7 billion euros, equivalent to almost 30% of the European market, distributed among 39,000 stores, including 10,000 pure ice cream shops and 29,000 bars and pastry shops selling ice cream. This data, after all, is not surprising: ice cream is one of the pleasures of life and we Italians love to give in to temptations, especially when they are culinary.
Clearly, on the basis of these data, what makes the difference is the quality of the raw materials used to make Gelato Artigianale, and there is no doubt about this.
But what drives a consumer to buy a product over another?
We have said it many times, as for many other products, goodness alone is not enough and so it is here that the aesthetic factor intervenes. Ice cream packaging, at this stage, is a very powerful weapon for the purchase process.
Whether it has simple lines and soft colors or an important and colorful profile, the packaging we choose must be safe, clearly food and undoubtedly durable.
To give you some ideas to think about, we have chosen 5 of our ice cream packaging solutions:
We start with the most classic of Packaging, the Ice Cream Boxes.
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Our packaging for the classic polystyrene ice cream trays are all made of food cardboard, you can choose between those completely closed and those open, with handle or without. All can always be customized with colors and themes that reflect your style, freshness and multiple flavors of your ice cream.
They are also included among our linesThe ice cream log boxes. Is there anything better to give when you are invited to a dinner?
Even for these packages, whether with the handle or without, the idea is always to inspire in the aesthetic a sense of creaminess, lightness or fun.
Last but not least, we have a packaging for those who love the most chic things. Our ice cream cartons with stick.
A particular box, which makes the difference in an ice cream shop and in the streets of a city and we are sure, is a product that adds value.
In conclusion we know that packaging is an essential element for the success of a product.
We need a form that works, a design designed to protect the product, which facilitates transport by optimizing the footprint and that ensures the visibility and communication of the brand.
Find all our products here:
https://www.artecarta.it/en/categorie/packaging-for-ice-cream
