In the 1995 Alfonso decide to start a new fases, he feel that the wholesale selling in not enought anymore, he need the contact with the people to understand which are the necessity of his customers so he decide to start a B to B selling. This process of changing start with the revisiting of the company name from "Cartotecnica Cascone" to " Artecarta" and it is precisely at this moment that he begins a growth that will lead him to set up what is now one of the leading companies in the paper converting sector. This growth takes place through the structuring of a trade network, the purchase of raw materials to be transformed into a product and the growing desire to bring something new. 

 

In the meantime, the children grow up, everyone takes their own path in study and personal training. After completing their studies, the three realize that the right way is to support their father in the construction of this company and each of them takes their place in the company.

 

Years come by and the company of Alfonso Cascone and sons continue to growing up expanding into all the other regions of the territory, the employees increase, the commercial network grows and Alfonso's dreams are slowly becoming a reality.

 

In 2007 the brand changes again, from Artecarta to Artecarta Italia. In the meantime, Alfonso's need to step aside and leave room for his heirs and enjoy a little life after years of sacrifice.It's the right time to pass the witness.

A new beginning

Alfonso will be always by the side of his sons. In 2007 the company passed into the hands of Raffaele Cascone, the first of the three brothers, thoughtful and weighted, Emiliano Cascone, the second-born dreamer and the last of the three, the enterprising Luciano Cascone. The brothers are different to eachothers but this allows him to better manage the new role of Directors of a company already made great by his father. A new phase of change then begins, the boys open up to innovation and technology, they buy cutting-edge materials and machinery, 

adding increasingly qualified personnel to their staff and expanding their sales network no longer limited to pastry only but embracing any activity need packaging and their desire for growth is soon repaid, taking the company to the top of paper converting and from 2007 to 2017 Artecarta Italia becomes a leader in its sector and a flagship of southern Italy. In 2017, however, something happens that the Cascone family and all its employees will always remember.

 

On the night of November 12, 2017, Artecarta Italia is set on fire, an arson fire that destroys the sacrifices and dreams of the owners and all the people who worked in the company in less than half an hour. Many tears were shed that evening, the night was long and also the following days because no one left that building until the last flame was extinguished. Nobody knew what to do except one person, Alfonso Cascone told his employees, wiping the tears of many, "don't worry, we'll start over". And this was also the thought of the brothers, two days after the fire they took action to start over in some way, thanks to my help many people in the sector found a support where they could produce the boxes, the sales, commercial and graphic staff he moved into the Cascone family home setting up what looked like a pre-war headquarters, and that's what it was, a real war, but no one backed down. Each person tried to contribute as much as possible by doing whatever could be done and the Cascone brothers together with their father had the opportunity to set up a plan to be able to start over, but the situation was very difficult there were many things to think about, the economic loss, bureaucracy, speculation, anyone would have given up but not the Cascone brothers nor Alfonso Cascone.

Unfortunately, however, the lion's will that he had was not enough to withstand the stress that his heart had accumulated and it was thus that on 05 December 2017 Alfonso Cascone passed away. This was a severe blow for everyone, for family members in the first place and for all 

the people and employees who knew him. In those days it was as if time had frozen, no bureaucracy, no words. They were hard and sad days, everyone gathered around the Cascone family, an entire town silently presented itself to pay homage to a great man, a good father and a good husband. The day after the funeral, the head was low and the desire to leave again was little, in the minds of Alfonso's children there were many questions but few, very few answers.

 

The strenght of the Cascone

When it seemed that everything was falling apart, the first phone calls arrived, people who wanted to make donations to allow the Cascone Brothers and Artecarta Italia to rise from their ashes. So it was that hope came, a solidarity account was opened and thousands of friends, hundreds of customers and completely unknown people mobilized to give their support, even to a small extent. This gave Luciano, Raffaele and Emiliano the right motivation to take back the reins of their future and to keep faith with a promise made to the Father.

Today, for all those who have wondered, that money has been used to purchase a printing machine, a forklift, and other goods needed to get started again.

To all these people we say Thanks! For being there, for the trust and support.The great motivation of the Cascone brothers has meant that, in less than a year, Artecarta Italia has returned to 80% of its production capacity. 

A new location, a new logo that symbolizes the unity and strength that has kept the family and employees together and the desire to always give the best.

 

Much is still to be done but everything else is still to be written today.